This was the first of the store’s Christmas campaigns created by advertising agency Adam & Eve, now adam&eveDDB, and the first to feature a musical cover by a current artist, on this occasion a Taken By Trees version of Sweet Child O’ Mine by Guns N’ Roses. The soundtrack is a cover of The Beatles’ From Me To You recorded for the campaign, with vocals by Matt Spinner, a member of the John Lewis IT department, and its music society. The finished product ends up creating a shadow that looks like a woman walking her dog through the snow, accompanied by the tagline: “Whoever you’re looking for this Christmas.”Ĭulminating in the tagline: “If you know the person, you’ll find the present,” it shows a succession of characters followed by a matching gift. The ad shows a group of people stacking a pile of gifts including a desktop lamp, a computer and a leather satchel in an empty room. Here is a rundown of the ads and their soundtracks since the first one screened in 2007. The annual John Lewis Christmas advert – now a highly anticipated staple of the festive season – this year stars space-traveller Skye and her friend Nathan, who introduces her to the traditional mince pie and novelty jumper.
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